📊 Marketing Budget – Phase 1
During Phase 1, 30 % of total net revenues is allocated to the Marketing Budget — the driving force behind community growth, ecosystem expansion, and the rewards that power the Shiburnit platform.
This budget funds key initiatives such as monthly airdrops, decentralized stablecoin borrowing strategies through lending protocols, and incentives that reward the members who help spread the word and grow the community.
Below is the full breakdown of how that 30 % is distributed:
💼 Marketing Budget Breakdown – Phase 1
- 📤 10 % – PLS Monthly Rewards Pool Airdrops
A monthly distribution of PLS to all qualified members, fueling participation and rewarding activity. - 🏦 80 % – PLS Strategic Collateral Reserve
Builds the collateral foundation for decentralized stablecoin borrowing strategies through lending protocols and supports liquidity creation as the ecosystem expands. - 🏆 7.5 % – Shiburnit Leaderboard Incentives
Rewards top community contributors who help grow the platform through action, outreach, and engagement. - 📣 2.5 % – Content Creator Leaderboard Incentives
Incentivizes creators who help amplify the Shiburnit message and bring new participants into the community.
This marketing allocation ensures that community participation is consistently rewarded, collateral reserves continue to grow, and those who contribute most to Shiburnit Club’s mission are recognized and compensated.
Each sub-bucket above will have its own dedicated page with a deeper explanation of its purpose and how it operates.